Search Engine Optimization




The best way to be found online

SEO (Search Engine Optimization) is a process that makes your website more easily found through search engines, by using effective title tag and meta tag descriptions, building authoritative links to your website and using strategic keywords that people are searching for. Search engines results are influenced by the internal SEO and external SEO; the more key information you have in your site and authoritative sites and back links around the internet, the higher it ranks and the more visible it is to your customers. For businesses that want an online presence, internal SEO and complete high ranking key sites linking to your website is crucial to its success.

A strong SEO strategy can help bring direct traffic to your site as well as enhance your search engine rankings. And because Search Engines try to deliver the most precise results possible, with smart SEO you can increase your traffic quality - not just quantity.

Google estimates that 14 billion searches are performed on their site every month. Some estimates state that 99% of search engine based clicks to sites come from the first ten results (first page), and 97% come from the first three results. This means if your business is not on the first page, it has only a 1% chance of being seen. See why you need SEO?


See how we do it

Ad America offers a complete selection of SEO solutions.



HTML & Site Architecture

HTML5 is extremely user-friendly which is an important factor for any website. Sites in HTML5 can be viewed easily on tablets, mobile phones and laptops. Unlike wordpress, there is no need to download any plug-ins with HTML5 to worry about security breaches.  With an HTML5 page you won't have to wait for other elements on the page to load depending on the plug-in - this means the dropout rate is reduced! HTML5 is already supported in the latest web browsers on PCs and tablets and according to Strategy Analytics there will be one billion HTML5-capable phones sold in 2013, a huge increase from the 336 million units sold in 2011.

Social Media Marketing

Google has been explicit that social signals play a role in its algorithm. Facebook, Twitter and LinkedIn matter some, so make sure you have shareable links but many of the search results from both networks are restricted. Embed Follow or Like widgets for the popular social media networks on your website and blog and check these regularly (at least once a quarter) to make sure there aren't any errors or API changes that require some editing. View Reference Here. The network that's carries the most weight is Google +. Ensure that you have a profile that's connected to your site, and spend time building your audience there.

Site Citations

Our Search Engine Optimization specialists focus on getting you high-quality and complete profiles on top authoritative citation sites.  Google scans credible sites like Yahoo, Bing, Whitepages.com and many more to determine if you are relevant to the search term you want (https://getlisted.org/static/resources/why-citations-are-important.html ) .  Our efforts give you desirable inbound links rather than just quantity. One link from a high-traffic website related to your topic is worth more than 100 low-quality links.

Local Directories

When Local Search Engines are able to verify complete and relevant local business listing information from multiple directory submission sources, your business listing has significantly enhanced its chances of receiving higher search ranking on page one of the local search results (http://www.articlesbase.com/seo-articles/importance-of-directory-submission-in-seo-2566590.html). Ad America knows the best local major local business directories to be listed on based your geographic area.

Competitive Analysis

A competitive analysis is a critical part of your company marketing plan. With this evaluation, you can establish what makes your product or service unique-and therefore what attributes you play up in order to attract your target market (http://socialmediatoday.com/amanda-disilvestro/1551106/consider-these-items-competitive-seo-analysis). Ad America can help you find opportunities to gain market share by learning more about your business and your competitors.

  • Who are your competitors?
  • What products or services do they sell?
  • What are their current strategies?
  • What type of media are used to market their products or services?
  • What are the competitor's strengths and weaknesses?

Keyword Research

The first step involves researching potential keyword phrases to target. There are plenty of tools that provide this data, but one of the easiest to use is Google's free Adwords Keyword Research Tool. You can enter phrases related to your website or just your site address, and the program will generate a list of keywords to consider. The tool also will provide data on how many global and local searches occur for a particular word or phrase each month, as well as Google's estimate of the difficulty of getting ranked for the keyword.





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