April 16, 2015
Google Announcement of a Mobile-Friendly Algorithm Change
This is a huge announcement. Circle your calendars — April 21, 2015.
Google made an announcement today regarding their mobile search algorithm. In an unprecedented move, they have announced the exact date that they intend to change their mobile organic SERP algorithm to more heavily weigh “mobile friendliness” as a ranki
The learning and growth we experienced last year made 2014 a banner year, and we’re looking ahead to the new year with excitement for what lies ahead. Read on for our predictions regarding major trends and happenings in online marketing for 2015, including a welcome for Google’s newest update.
Content, Content, Content:
Some of the biggest ideas in digital marketing for 2015 aren’t new. Content and
As today's savvy businesspeople know, to have a strong business, people have to know who you are and what you offer. In other words, you need good marketing. While a marketing plan will give your business marketing goals, a marketing budget helps you figure out practical steps to achieve those goals. How much should you spend? And where should you spend it?
The last weeks of July we saw huge declines in impressions and results. The 7/24/14 Google Local update was code named "Pigeon" by Search Engine Land. It could not have been more appropriately named. The collateral damage that has followed has hurt many local businesses and has been referred to as pigeon droppings and every other nasty synonym you can think of.
The local search i
KEY CHANGES & NEW FEATURES
New Landing page: google.com/mybusiness
NOTE: This is for G+ Local Dashboards AND G+ Business pages. All the same platform!
In dashboard, app switcher is in top-right corner
Profile completion bar with explicit calls to action
Better in-product messaging and call to action prompts